© 2019 Member of Warunk Upnormal Group

Upnormal Coffee Roasters,
National Brand from Indonesia with 200% Annual Growth

Established since 2014, Upnormal Coffee Roasters is the game-changing coffee shop in Indonesia. Built based on a deep understanding of current market trends, Upnormal Coffee Roasters came with unique concept: comfort food with affordable prices everyone would love to eat on daily basis in a very “instagrammable” and welcoming store atmosphere with top-notch service from its crews as exceptional added values.


As a part of CRP Group, a rising star in Food and Beverage Industry owning 10 other culinary brands with 200 stores spread over 35 cities all across Indonesia, Upnormal Coffee Roasters with Warunk Upnormal (the more Indonesia’s hype and localized version of Upnormal Coffee Roasters)) serve Indomie (Indonesia’s most popular noodle), ricebowl with remarkably choices of topping, toast and dessert, and most importantly, Indonesia Premium Coffee.


Upnormal Coffee Roasters choices of coffee are sourced from local farmers in popular coffee-producer lands in Indonesia (Gayo, West Java, Toraja and many more). All handpicked high quality greenbeans then roasted by group of passionate roasters in the roasting facility, Upnormal Coffee Factory.


Starting their franchise in 2015, Upnormal Coffee Roasters aims to keep improving their system. Within the short 4 years, it manages to standardized and integrated many aspects of the business, crafting the growth in terms of number and value becomes notably significant. Standing strong with 82 branches by the end of September 2018, Upnormal Coffee Roasters is planning to add 300 more stores in the next 3 years.


Awarded as Franchise Top of Mind 2017, 25 Top Rising Brand 2018 and The Best Innovation in Marketing in Indonesia 2018*, Upnormal Coffee Roasters is dedicated to provide integrated systems: Crew training, IT, Production & Supply chain, Operational, Quality control and Audit, exceedingly after-sales support, and advanced branding strategies, with purpose to provide sustainable business for their franchisees.


Be a part of the 200% growth business by being Upnormal Coffee Roasters franchisee in your country (contact: internationalfranchise@citarasaprima.com) or shop at www.upnormal-store.com.


Fastest Growing National Brand from Indonesia with Love to the World, serving over 100,000 customers everyday and now ready to Serve the World

Nirmal Rajaram

Chief Executive Officer



Franchise Top of Mind 2017 by Franchise Magazine Indonesia
25 Top Rising Star 2018 by SWA Magazine Indonesia
The Best Innovation in Marketing 2018 by Marketing Magazine Indonesia